1-1 Coaching
Coaching founders who need a non-performative space to safely express and work through their ambitions and experiences.
I believe the most enduring businesses are born where an uncompromising vision meets deep compassion and first‑principles design.
Who I Work With
Mature, first time founders with a wealth of business experience and networks
Founders and co-founders of established businesses facing new levels of complexity
People who are emotionally intelligent (or ready to be), driven by purpose, and working in high-stakes environments
Very often, founders who operate in tech, mission-led, or innovation-driven fields
Founders with a clear sense that the way they perform needs to evolve to meet their business’ needs and achieve their ambitions
People committed to doing deeply developmental work, recognising that their personal development is directly linked to their business’ development
The very best founders lead with:
Fierce ambition and profound self‑acceptance
Clarity on strategy and care for people
Practical execution and intuitive knowing
This is why the work we do touches on your ambition for your business, your role in the business and you as an individual.
How it works
Founder coaching is a true partnership, including:
i) Deeply Developmental Coaching
Our coaching follows a cycle of deepening self-awareness, which fuels personal growth and role-adaption, which in turn, fuel business growth.
As your business grows these role implications invite further self-awareness and the cycle starts again.
ii) Wrap-around Partnership
Coaching is a professional relationship. With me, you have someone invested in you, who believes in you and who has your back.
I have no vested interest in the outcome of your decisions and that’s a great thing for you because it means no expectations or feelings to manage. It is a relationship focused on meeting your needs, not sharing airtime.
Logistics & FAQs
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I typically work with founders 1-1 for six months minimum, meeting twice per month for 60 mins per session.
My clients often stay longer than 6 months, or return at pivotal points in their journey.
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When we work together you’ll commit to a 6-month engagement initially, which is a £830 + VAT investment each month.
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Our partnership extends to whatever I intuit I can give that you need.
In the past, this has included:
Bringing in an external operator for practical implementation
Introductions to experts
Introductions to peers
A book in the post
Receiving and responding to your updates via email
Answering questions via whatsapp
Someone to share the ‘wins’ with
Sharing an article with you
Sharing pages from a book with you
Book recommendations
… the list goes on
Essentially someone who cares and is thinking about you and your needs.
I take on a limited number of clients per year so I have space to be in partnership with you. What I ask in return is your commitment to be present when we are working together, trust in the coaching process and respect my time, showing up when we have agreed and to give me regular feedback.
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Yes absolutely. For organisational clients; where I’m coaching more than one founder or a founder and key team member, I work on a retained basis and our partnership may extend to alignment sessions for cofounders and top teams, founder coach training, facilitation of team strategy or away days.
As the founder, the work you do for yourself has a ripple effect through your organisation.
When you work on yourself, you’ll work better with your team, save time and mental space.
You’ll find your people operate more effectively, too.
What to expect
Founder coaching is a true partnership, including:
Expansion and conviction in your decision-making
Clarity on direction and next steps
Greater comfort and confidence in your role as founder
Conscious adaptation in your role to meet your organisation’s needs
Transformational personal growth
We’ll carve out space to couple your sharp thinking with your deep sense of knowing and intuition.
You’ll become more self-aware.
We’ll translate that awareness into your role as founder so that you can maintain clarity and effectiveness even when managing complexity and moving fast.
What our sessions look like
Many of the decisions made will be grounded in governance, organisational design, or cultural practices because that’s where your leadership shows up. I help you find clarity on what needs to change, and how to move forward with intention.
Each session is a mix of deep reflection and practical decision-making, for example:
Presence: What’s present for you? What are you facing and experiencing?
Perceiving: How are you making sense of the situation? What other perspectives could you bring in?
Envisioning: What could be possible? How does this fit with your role, the organisation and your vision?
Navigating: What are the next steps, decisions, and what else is needed for clarity on what to implement now?
What we’ll work on
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You’re smart and strategic, and whilst you value the idea of a confidential thinking partner - what you most need help with are the challenges your logic can’t solve. As a founder your job description is solving complex problems in novel ways.
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As the founder, you hold the vision for your business. You have a sense of what is possible, but spend most of your time not knowing what’s next - this is perfectly normal! It's easy to get lost in the demands of your role and other’s ideas and advice. Our work together helps you to step back, reflect, and make sense of what you’re hearing, keeping you close to and acting from what you know is possible - your vision - in every interaction.
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You have an intuitive sense of what needs doing and what you need to thrive but you often get sidelined by competing demands. I hold you accountable for listening to your needs and designing your work-life in a way that enables you to thrive.
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With coaching, you’ll start holding space for your business to perform and grow without it feeling like work. Keeping you connected to your sense of what the business needs — even when things are moving fast - and continuously translating your role as founder into tactical next steps.
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This requires a novel approach. In our work together I’ll introduce you to ways of navigating decisions and changes that will allow you to save weeks of contemplation and feel clearer and more confident.
This isn’t coaching to “be better” — it’s about leading from who you already are, with more clarity, confidence, and alignment.
Enquire for coaching
If you’ve read this far and feel called to explore working together, I’d love to hear from you. Please leave your details and some information about your situation below and I’ll be in touch with next steps!
